How to Help A Cause Using Digital Marketing
3 min read.
Disclaimer: I'm only sharing techniques to raise awareness about the Palestinian cause narrative that will help tell the truth in the long run. This is not a solution to what they're facing. This is merely a way of help I can extend. Everything in this blog post is of my personal opinion and only represents me. I have no rights to any of the visuals.
The continuous, and most recent, aggression towards Palestinians is more hurtful and sad than usual. One of the main reasons is the lack of coverage. The only one available is created by the people in Jerusalem directly affected by it and their followers on social media.
This is a blog to help them and help anyone have more and longer impact when fighting for their fundamental human rights and justice.
Here is how to do it:
One - Write Blog Posts
Social media is "Private" and "Time-bound" all the efforts done will fade from digital and online existence a few months from now - So create a blog and write a blog post. Make it stick forever!
Write a blog about what's happening, how it makes you feel, why it's unjust.
"The truth" is what Google tells people it is, what it ranks about a topic, your topic, and your cause.
Most social media content will not help your cause rank high on Google, and the unjust narrative will continue to be dominant when someone searches for the truth.
This is what the game the enemy is playing online. One that they're winning, globally.
Two - Archive The Footage
Don't just publish content on social media. We hear more and more about content removal from social media for one reason or another. Save the content (footage) on your blog so it becomes timeless, and people can come back to it quickly when they want to look for the truth. Make sure you name the footage wisely.
Advanced Tip: transcribe the videos and include 'Alt Text' for the images, so Google can tell what's in them and rank your cause higher and suggest the footage when people look for information.
Use Trint to transcribe videos
Use your own words to explain an image in Alt Text in your blog post.
Three - Link Your Blog to Social Media and Other Online Platforms
Google will not rank your content just because it's online; you're competing with so much noise online, which will block your cause from getting more reach. So, the more links and more clicks your blog gets, the higher Google will rank your content and your cause’s main keywords.
Four - Don't Stop. It's Working.
Momentum is hard to keep, we know it for a fact. So like, click, share, and reference any blog online that supports your cause. This will push the pro-cause narrative to rank higher on Google.
What Google ranks up sticks as the truth, and it'll get more voices behind your cause that will create awareness to move mountains or save families and villages.
Your enemy knows this, and they're utilizing the same tactics to dilute your narrative, your cause, and your right.
Don't let them! WRITE. A. BLOG. POST.
Rank your cause higher on Google, so the next time The New York Times wants to write a title they won’t need to be corrected.
What is being done on social media is amazing and helped in raising awareness about Palestine that so many people are now discussing it, all I’m saying is keep this forever, write a blog.
Here are some tools to help you start:
create a blog on WordPress
create a blog on Blogger
Here are tips to writing a good blog post for a cause
If/when you do this, make sure you tell the truth fight for what’s right and portray a positive image about your cause, your people and humanity.
May the people of Palestine, and anyone fighting for justice find it.
Help them in any way you can.
Diya
